LinkedIn Headline and About Section Worksheet: Free Template (PDF + Word)
LinkedIn Headline and About Section Worksheet: Free Template (PDF + Word)
Turn what you do into a LinkedIn headline people remember and an About section people actually finish.
Most LinkedIn profiles say what someone is. Almost none say who they help, what changes for those people, and why anyone should believe it. This free two-page worksheet fixes that in about thirty minutes, using a headline formula and a six-block About section structure you can fill in and paste straight into your profile.
Add to cart at $0 and the download link arrives instantly.
What is inside the LinkedIn headline template
- Raw material boxes. Who you help, what you help them do, how you do it differently, and your proof. Everything else is built from these four answers.
- The 220-character headline formula. What you do, who you help plus the outcome, and one proof point, with a worked example.
- Three headline versions. Clear, outcome-led and signal-led, so you can pick the one you would click on.
- A headline checklist. Including the 60-character cutoff that shows in comments and search results.
What is inside the LinkedIn About section template
- Six fill-in blocks that assemble into a complete About section: the hook, what you do and who for, how you do it, proof, what you are working on now, and one call to action.
- A hint for every block so you know what belongs there and what to leave out.
- An About section checklist to run before you paste it in.
Two formats, both included
- Printable PDF. Fill it in by hand.
- Editable Word template (.docx). Type directly into the boxes, then copy your finished headline and About section into LinkedIn.
Who this worksheet is for
Operators, product managers, builders, founders, consultants and job seekers who know their work is good but whose profile does not show it. If you have ever stared at the headline field and typed your job title, this is for you.
Format and delivery
Free digital download. PDF and .docx files, delivered immediately after checkout. No payment details required.
Ready to rewrite your profile? Add the free worksheet to your cart and check out at $0.
Not sure what to put in the headline yet?
Start one step earlier with the free Positioning Statement Worksheet. It gets you to one sentence that says who you are for, what you do and why you, which is exactly what this worksheet turns into a profile.
Get the free positioning statement worksheet →
Next steps after your profile
Once your headline and About section are working, the free LinkedIn Growth Kit covers the rest: content, networking and turning your profile into opportunities.
If you want a second pair of eyes on your positioning and voice, the Voice & Visibility Intensive is a one-to-one engagement for professionals ready to do the real work.