Positioning Statement Worksheet: Free Template (PDF + Word)

One sentence that says who you are for, what you do, and why you. Then five places to use it.

Most people cannot answer "what do you do?" in one breath. This free two-page positioning statement worksheet gets you to a sentence you can say out loud, defend, and reuse everywhere: your LinkedIn headline, your bio, your About section, your spoken intro, and the filter for what you write about.

Add to cart at $0 and the download link arrives instantly.

What is inside the positioning statement template

• Five questions. Who it is for, what they struggle with, what you offer, what makes it different, and why they should believe you.
• The positioning statement formula. For [who] who [need], I am the [what] who [difference], backed by [proof]. With a worked example.
• Three drafts. By the formula, in plain words, and the tightened version you will actually use.
• Four stress tests. The "so what" test, the "only you" test, the "say it out loud" test and the "search" test, each with a fix line.
• Five places to put it. LinkedIn headline, one-line bio, spoken intro, About section hook, and a content filter for every post you write.
• Two checklists so you know when the sentence is done and when it is safe to publish.

Two formats, both included

• Printable PDF. Fill it in by hand.
• Editable Word template (.docx). Type directly into the boxes and keep your drafts in one file.

Who this worksheet is for

Consultants, founders, operators, product people and anyone building a personal brand who is tired of describing their work differently every time someone asks. If your LinkedIn headline is your job title, start here.

Format and delivery

Free digital download. PDF and .docx files, delivered immediately after checkout. No payment details required.

Ready to write the sentence? Add the free worksheet to your cart and check out at $0.

Next step: put it on your profile

Once your positioning statement is done, the free LinkedIn Headline and About Section Worksheet turns it into a 220-character headline and a full About section.

Get the free LinkedIn headline and About worksheet →

Want to do this work one to one?

This worksheet is the first exercise in the Voice & Visibility Intensive, a personalized engagement for professionals ready to clarify their positioning, develop their voice and build visibility on purpose. Details coming soon.